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How to find books, journal articles, and other material for the field of Communication.


  • Bureau of the Census: The mother lode of demographics: income, housing, age, ethnicity, marital status, etc. with many search options.
  • Bureau of Labor Statistics: The sections on spending & time use, inflation & prices, and international data should be especially useful.
  • American Consumer Satisfaction Index: ACSI tracks satisfaction with 43 industries across 10 industry sectors. The raw scores are interesting, but use the quarterly commentaries for the analysis that explains and assesses what's happening.
  • City-Data: Copious statistics, with graphs and charts, on U.S. cities: photos, real estate, crime, demographics, schools, etc.
  • Connecticut Market Data: Sections include industry clusters, town profiles, and research data (much of it from the U.S. census) , provided by the CT Dept. of Economic & Community Development.
  • Consumer Behavior: The Psychology of Marketing: An introduction to conducting consumer research, key concepts, methods, and more.


All the books listed below are shelved on the Main Floor.

  • Books from New Strategist Publications
    Recent titles include American Women: Who They Are & How They Live, Best Customers: Demographics & Consumer Demand, and American Incomes: Demographics of Who Has Money.
  • International Marketing Data & Statistics. REF HA 42. I56
  • Statistical Abstract of the United States. The most recent edition is kept at the Reference Desk.
  • Lifestyle Market Analyst. REF HF 5415.3 .U6 L54
  • Sourcebook of Zip Code Demographics. REF HA 203 .S66 2003

Databases for articles

A search for "consumer behavior" (without the ""s) in the databases below retrieved thousands of articles from journals and magazines, book chapters, and other materials. You'll need to login with your network username and password to access databases from off-campus.

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