SCSU Hilton C. Buley Library: Open Access (OA) &amp; Open Educational Resources (OER) in Business: Marketing

OER in Marketing

Open Textbook Library
12 Marketing textbooks. Includes: eMarketing, principles of marketing, and electronic commerce.
IntechOpen
10 peer-reviewed Marketing OA textbooks. Includes: Customer relationship management, consumer behavior, and brand management.
MERLOT
201 Marketing textbooks. Includes: Affiliate marketing, content marketing, consumer behavior, and PR.
MIT Open Courseware
17 Marketing resources. Covers: Pricing, marketing strategy, and entrepreneurial marketing.
OER Commons
142 Marketing OER resources. Covers: Lesson plans, activities, textbooks, lecture notes, and assignments.