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Southern Connecticut State University
SCSU Hilton C. Buley Library
Library Guides
Open Access (OA) & Open Educational Resources (OER) in Business
Marketing
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Open Access (OA) & Open Educational Resources (OER) in Business
Getting Started with OA/OER
Management
Economics
Accounting
Marketing
OER in Marketing
OA Journals in Marketing
Finance
OER in Marketing
Open Textbook Library
12 Marketing textbooks. Includes: eMarketing, principles of marketing, and electronic commerce.
IntechOpen
10 peer-reviewed Marketing OA textbooks. Includes: Customer relationship management, consumer behavior, and brand management.
MERLOT
201 Marketing textbooks. Includes: Affiliate marketing, content marketing, consumer behavior, and PR.
MIT Open Courseware
17 Marketing resources. Covers: Pricing, marketing strategy, and entrepreneurial marketing.
OER Commons
142 Marketing OER resources. Covers: Lesson plans, activities, textbooks, lecture notes, and assignments.
OA Journals in Marketing
Directory of Open Access Journals (DOAJ) - Marketing
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