Most trademarks are registered in standard character format. This format protects words, letters, numbers, or a combination of those without any limitation to a specific font style, size, color, or design. Basically, you’re getting protection for the words themselves, regardless of how they’re displayed, like with the registered word Coca-Cola®.
Trademarks registered in special form format protect trademarks that are stylized, have designs or logos, or are in color. Trademark owners typically register in special form format when the stylization and design is an important part of the trademark.
Some registered trademarks you may recognize include: