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Advertising & Marketing for Communication, Media, and Screen Studies

Consumer Behavior & Demographics: Online

  • Bureau of the Census: The mother lode of demographics: income, housing, age, ethnicity, marital status, etc. with many search options.
  • Bureau of Labor Statistics: The sections on spending & time use, inflation & prices, and international data should be especially useful.
  • American Consumer Satisfaction Index: ACSI tracks satisfaction with 43 industries across 10 industry sectors. The raw scores are interesting, but use the quarterly commentaries for the analysis that explains and assesses what's happening.
  • City-Data: Copious statistics, with graphs and charts, on U.S. cities: photos, real estate, crime, demographics, schools, etc.
  • Connecticut Market Data: Sections include industry clusters, town profiles, and research data (much of it from the U.S. census) , provided by the CT Dept. of Economic & Community Development.
  • Consumer Behavior: The Psychology of Marketing: An introduction to conducting consumer research, key concepts, methods, and more.

SouthernSearch for Articles

SouthernSearch searches many of our databases, but not all of them. Use the links to databases to find the most relevant resources.

If you do use SouthernSearch, limit your search to peer-reviewed journals by using the options on the left after you receive the initial results.

Journal Articles

A search for "consumer behavior" (without the ""s) in the databases below retrieved thousands of articles from journals and magazines, book chapters, and other materials. For off-campus access, login with your network username and password when prompted.

Databases for Journal & Magazine Articles

Requesting Articles

If an article is not available full-text online or in print at Buley Library, you can request it through interlibrary loan. 

Enter your username and password to access the interlibrary loan forms.

Select "Journal Articles" under New Request on the left hand side and fill out the details of your request. Then click submit.

Most often the article will be emailed to you. If the article cannot be emailed it will be photocopied and mailed to you. You will be notified if a request cannot be fulfilled. 

There is no charge for interlibrary loan.

Where Are Print Journals Shelved?

All print journals are shelved in alphabetical order by title on the ground floor

IT printers on the first floor allow you to scan books or documents. There is a printer located by the IT Help Desk and another near the reference stacks. Scanning to your email is free. Copying and printing is 5 cents for a single side black and white page and 8 cents for a double-side page. Color printing is 25 cents for a single page and 40 cents for a double-side page. Assistance with scanning using the IT printers is provided by the IT Help Desk on the first floor.

Journals on microfilm or microfiche are shelved in the Microforms Area. Most of the readers are also printers. Ask for assistance in the Technical Services area.