SCSU Hilton C. Buley Library: Advertising &amp; Marketing for Communication, Media, and Screen Studies: Company & Industry Data

Company Profiles

These databases work best for larger, public companies. For articles on smaller, private, or local businesses, try ABI/Inform Collection or Regional Business News. For off-campus access, login with your network username and password when prompted.

Business Source Premier This link opens in a new window
business marketing management MIS POM accounting finance economics SWOT analysis industry company profile banking commercial law e-commerce investment human resources strategy career brand personnel entrepreneur global trade information technology
Business Source Premier provides full text for journals, including peer-reviewed titles. Coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Mergent Online This link opens in a new window
Mergent Online delivers a comprehensive suite of financial information, providing access to one of the most complete historical financial databases ever assembled with just a few mouse clicks.
corporate industry global equity finance financial statements

Industry Competitors & Rankings

For off-campus access, login with your network username and password when prompted.

Business Source Premier This link opens in a new window
Use Advanced Search and select Industry Overview in the Document Type menu. The Datamonitor reports contain a short list of the top companies in the industry.
Business Source Premier provides full text for journals, including peer-reviewed titles. Coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Mergent Online This link opens in a new window
Browsing by SIC or NAICS + a country will result in an alphabetical list of companies engaged in the industry. Select as many as you like and generate a comparison chart using criteria like revenue, advertising, net income, location, and ratios.

Industry Data

Some of these resources require logging in with your network username and password from off-campus.

American Consumer Satisfaction Index : Covers 43 industries in 10 sectors. The quarterly commentaries analyze the direction of several industries.
Bureau of Labor Statistics by Industry: Industries at a Glance is updated frequently. There are also sections on employment including state reports.
Business Source Premier (Ebsco): Use Advanced Search and select Industry Profile in the Document Type menu. You'll see reports for selected industries, available for individual countries and a global overview. BSP also provides statistics from the U.S. Industry Quarterly Review, and articles from newspapers, trade magazines, and journals.
Connecticut Department of Economic & Community Development: Overviews of selected industry clusters within Connecticut including aerospace, insurance, and tourism.
Mergent Online: Click on the Industry Analysis tab.