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Advertising & Marketing for Communication, Media, and Screen Studies

What's in This Guide

This guide focuses on advertising and marketing from the perspective of Communication and Media Studies. Here you will find sources for collections of ads, and learn how to locate information about consumer behavior, statistics, information about advertisers. It includes links to pertinent databases and websites and directions on finding books and video in Buley, as well as how to request books and articles from other libraries. In addition, this guide contains tips on evaluating information, citing sources, and avoiding plagiarism