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Different Types of Sources: Examples from Business

This guide discusses some of the different types of sources you are likely to find in our databases.

Examples from the School of Business

Major/Subject Area

Primary

Secondary


Accounting

The International Financial Reporting Standards issued by the International Accounting Standards Board.

A book explaining how to interpret and apply the Standards.

 

International financial reporting standards as issued at 1 January 2009. (2009). London, UK: International Accounting Standards Board.

MacKenzie, B., Coetsee, D., & Njikizana, T. (2012). Interpretation and application of International Financial Reporting Standards. Hoboken, N.J.: Wiley.

Business Administration

Scholarly study of entrepreneurs' activities and behaviors.

A blog post from Forbes recommending strategies for start-up success.

 

Mueller, Susan, et al. "What do Entrepreneurs Actually Do?: An Observational Study of Entrepreneurs' Everyday Behavior in the Start-up and Growth Phase." Entrepreneurship: Theory and Practice 36, no. 5 (2012): 995-1017.

Zwilling, Martin. "Sustainable Strategies for Internet Startup Success." Forbes.com, October 10, 2012.

Economics and Finance

Research article that explores the relationship between Super Bowl ads and stock prices.

A blog post about the research project.

 

Chang, Charles, Jing Jiang, and Kenneth A. Kim. “A test of the representativeness bias effect on stock prices: A study of Super Bowl commercial likeability.” Economics Letters 103 (2009): 49-51.

“Stock Price Correlated to Likeability of Super Bowl Ads.” ScienceBlog, January 30, 2009.

Management and BIS

A scholarly research article about sustainability and businesses.

A news release about a green partnership between two companies.

 

Sharma, Arun, Gopalkrishnan R. Iyerb, Anuj Mehrotrac, and R. Krishnana.  “Sustainability and business-to-business marketing: A framework and implications.” Industrial Marketing Management 39 (2010): 330-341.

Bulloch, Gib. “The Case for Private Partnerships for Sustainable Development.” Bloomberg Businessweek, June 22, 2012.

Marketing

Scholarly article about how men and women use their privacy features on Facebook.

A blog post about the study.

 

Hoy, Mareia Grubbs and George Milne. “Gender Differences in Privacy-Related Measures for Young Adult Facebook Users.” Journal of Interactive Advertising 10 (2010): 28-45.

“Gender Differences in Facebook Privacy Matters.” Behavioral Targeting Blog, August 12, 2011.