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Major/Subject Area |
Primary |
Secondary |
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The International Financial Reporting Standards issued by the International Accounting Standards Board. |
A book explaining how to interpret and apply the Standards. |
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International financial reporting standards as issued at 1 January 2009. (2009). London, UK: International Accounting Standards Board. |
MacKenzie, B., Coetsee, D., & Njikizana, T. (2012). Interpretation and application of International Financial Reporting Standards. Hoboken, N.J.: Wiley. |
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Business Administration |
Scholarly study of entrepreneurs' activities and behaviors. |
A blog post from Forbes recommending strategies for start-up success. |
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Mueller, Susan, et al. "What do Entrepreneurs Actually Do?: An Observational Study of Entrepreneurs' Everyday Behavior in the Start-up and Growth Phase." Entrepreneurship: Theory and Practice 36, no. 5 (2012): 995-1017. |
Zwilling, Martin. "Sustainable Strategies for Internet Startup Success." Forbes.com, October 10, 2012. |
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Economics and Finance |
Research article that explores the relationship between Super Bowl ads and stock prices. |
A blog post about the research project. |
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Chang, Charles, Jing Jiang, and Kenneth A. Kim. “A test of the representativeness bias effect on stock prices: A study of Super Bowl commercial likeability.” Economics Letters 103 (2009): 49-51. |
“Stock Price Correlated to Likeability of Super Bowl Ads.” ScienceBlog, January 30, 2009. |
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Management and BIS |
A scholarly research article about sustainability and businesses. |
A news release about a green partnership between two companies. |
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Sharma, Arun, Gopalkrishnan R. Iyerb, Anuj Mehrotrac, and R. Krishnana. “Sustainability and business-to-business marketing: A framework and implications.” Industrial Marketing Management 39 (2010): 330-341. |
Bulloch, Gib. “The Case for Private Partnerships for Sustainable Development.” Bloomberg Businessweek, June 22, 2012. |
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Marketing |
Scholarly article about how men and women use their privacy features on Facebook. |
A blog post about the study. |
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Hoy, Mareia Grubbs and George Milne. “Gender Differences in Privacy-Related Measures for Young Adult Facebook Users.” Journal of Interactive Advertising 10 (2010): 28-45. |
“Gender Differences in Facebook Privacy Matters.” Behavioral Targeting Blog, August 12, 2011. |