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Marketing

How can I find a SWOT Analysis?

Many business databases contain pre-packaged SWOT reports. 

In Business Source Premier's Enhanced Business Search Interface, select "Market Research Reports." From there under the "Browse By Type" box, you will find pre-prepared SWOT reports for a number of companies.

 

Finding Company Information for a Competitive Analysis

In doing your competitive analysis, you will need to compile in-depth company information, including key competitors, major brands, products, etc. While at times you can find pre-prepared SWOT reports (specialized reports outlining a company's strengths, weaknesses, opportunities, and threats), other times you will have to pull together this information on your own. Use the following library resources to find company information and compile your competitive analysis.