Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing

Google Dataset Search

Where do you start with Google's Dataset search?

  1. Have clarity on what is the scope, characteristics, & attributes of the data you need.
  2. Look at existing research (e.g. market research reports, journal articles) to see where they obtained their data.
  3. Take a look at Google's Dataset Search Quick Start Guide.

Data for Market Research

Data for market research is gathered through both primary and secondary research. This guide focuses on secondary sources available at SCSU.

  • Primary data: is based on research that you conduct yourself using tools such as surveys, polls, focus groups, and interviews. Primary research is used to address a specific problem. While primary data can be more thorough and insightful, it is costly and time consuming to collect such data and conducting such research requires special skills.
  • Secondary data: is based on research done by others, such as government agencies, market research firms, and trade associations. Examples of secondary sources include statistics and market research reports. These sources can save you a lot of time but as you have no control over how and what pieces of data were collected, they may not always be specific enough for your needs.

*Some content adapted from MIT Libraries' Marketing Research Guide.

Marketing Datasets & Statistics

For business and marketing data and statistics, please visit: