Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing

Getting Started with Marketing Research

This guide contains key resources and tips for consumer and marketing research.  Use this guide to:

  • understand how to find market and industry research 
  • identify companies and competitors in your product segment 
  • gather consumer demographics and profiles
  • read about marketing and advertising best practices from peer reviewed and scholarly publications
  • locate sources for marketing and business statistics and data

Marketing - Reference Sources