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*Web Exhibit* -- Open Access by Subject: Communication

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Ad Council "Smokey the Bear" campaign

Resource: The Ad Council's "Smokey the Bear" fire prevention campaign is one of the longest running and most recognized ad campaigns. Examples and Case Studies are included in the Ad Council's Educational Resources section.

License: Copyright is held by the Ad Council unless otherwise noted.

Additional info: Embeddable widgets are available for current ad campaigns and public service announcements.