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*Web Exhibit* -- Open Access by Subject: Marketing

Are there open materials in your subject? Yes, there are!

Principles of Marketing textbook

Resource: Principles of Marketing is a basic marketing text which starts with the first chapter "What is Marketing?"

License: Creative Commons Attribution/Share-Alike (you can use and modify, as long as the original creators are acknowledged and any resulting works are distributed with a similar license.)

Additional info: HTML and DOCx (Word) files are also available at the Saylor Academy book list. The book is used as the primary textbook for the Saylor open course BUS203: Principles of Marketing.

Additional Open Access Resources

Business Librarian

Diane Tomasko's picture
Diane Tomasko
Business Librarian

Hilton C. Buley Library, BU122M

(203) 392-5749