Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Principles of Marketing textbook
Resource: Principles of Marketing is a basic marketing text which starts with the first chapter "What is Marketing?"
License: Creative Commons Attribution/Share-Alike (you can use and modify, as long as the original creators are acknowledged and any resulting works are distributed with a similar license.)
Additional info: HTML and DOCx (Word) files are also available at the Saylor Academy book list. The book is used as the primary textbook for the Saylor open course BUS203: Principles of Marketing.
Additional Open Access Resources
, Citation guides
, Health Sciences
, Science & Technology