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Resource: Principles of Marketing is a basic marketing text which starts with the first chapter "What is Marketing?" License: Creative Commons Attribution/Share-Alike (you can use and modify, as long as the original creators are acknowledged and any resulting works are distributed with a similar license.) Additional info: HTML and DOCx (Word) files are also available at the Saylor Academy book list. The book is used as the primary textbook for the Saylor open course BUS203: Principles of Marketing. |
