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Resource: Understanding Media and Culture: An Introduction to Mass Communication by Jack Lule at Lehigh University is a textbook specifically designed to emphasis modern mass communication. License: Attribution-NonCommercial-ShareAlike CC BY-NC-SA (Use and modify as you like, as long as you credit the original author, do not sell the work, and share with a similar license.) Additional info: Print versions (black & white and color) and study tools are available for purchase from Flatworld Knowledge, which also has instructor resources--test bank, lecture slides, and an instructor manual. |
